Hi, I’m Tuliyah.

I’m a U.S. Air Force veteran and a current Communications student at UNC Charlotte. Before this path found me, I was on track to graduate with my RN this May. But somewhere along the way, PR and brand storytelling spoke to me louder, and I followed it. That shift taught me that the best career moves aren’t always the ones you planned, they’re the ones that feel true.

Travel is where a lot of my perspective on brand and luxury comes from. I’ve celebrated Koningsdag in Amsterdam, spent the winter holidays in Madrid, and explored the South of France and San Remo, Italy. Experiencing hospitality and luxury firsthand in these places is exactly what draws me toward brand partnerships, event coordination, and PR in the luxury and lifestyle space, I don’t just want to market that world, I want to help build it.

When I’m off the clock, I’m probably at a Charlotte FC or Hornets game with my husband, out exploring Charlotte’s newest restaurant openings and festivals, or at a karaoke night putting my singing to use. I’m equally happy at an arcade bar playing Dance Dance Revolution, trying a new brewery, or catching a music festival. I got into Pilates this year and it’s stuck, and I’m a longtime, proud anime lover.

And no bio is complete without my two Yorkies, Sir King and Sir Meliodas, my sons, who run the house whether I like it or not (Sir Meliodas is named after one of my favorite anime characters).

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My Approach

My path here wasn’t linear. I served in the U.S. Air Force, where I learned what it means to represent something larger than yourself, including singing the national anthem at official ceremonies, where every note carries weight. That instinct, protecting the moment, protecting the image, followed me into communications and PR.

Brand-First Thinking

I ask how a campaign performs and how it holds under pressure or scrutiny. Creative and reputation are never separate.

Built From Experience

From Charlotte FC to my own brand, LiyahByStorm, I’ve learned what it takes to be responsible for how a brand is perceived.