We’ll Follow CLT
Charlotte FC Fan Engagement Campaign
Developed an original fan chant and full experiental activation strategy for Charlotte FC, uncluding a live pregame activation concept, four week rollout timeline, and viral content plan.
LiyahByStorm X Carolina Panthers
Luxury Fan Fashion | Product & Partnership Pitch
Developed a full product and partnership pitch for the Carolina Panthers proposing a luxury female fan merchandise line, including custom crystal rhinestone jerseys, rhinestone football purses, and leather crossbody bags. It is rooted in real commissioned work previously created for the Panthers organization.
Luxury Within Reach
Charlotte Premium Outlets | Simon Property Group
.Developed a full community-driven marketing campaign for Charlotte Premium Outlets proposing seasonal activations, tenant partnerships, and a signature Pilates at the Outlets experience and rooted in real community research and local market data.
Rep Your Major
UNC Charlotte | Student Merchandise
Designed a student-led department merchandise concept for UNC Charlotte proposing major-specific apparel including PR Princess, Marketing Monster, Madam Marketer, and more. With the use of crucit heat transfer vinyl production on a pre-order model with a phased campus rollout plan.
Southern Spirits
Marketing & Content Strategy
Created full social media and content marketing strategy for an independent high-end lifestyle spirits retailer, including recurring content series, influencer partnersnhips, and platform-specific video concepts.
