We’ll Follow CLT
Charlotte FC Fan Engagement Campaign
An unsolicited fan engagement campaign developed and pitched directly to Charlotte FC proposing an original stadium chant, live pregame activation strategy, four week rollout timeline, viral content plan, and merch concept. Submitted through VBH Partners connected to Tepper Sports and Entertainment.
Year
2026
Client
Charlotte FC
This campaign was developed and submitted unsolicited to Charlotte FC through VBH Partners. It proposes an original fan chant, live pregame activation, four week rollout timeline, viral content strategy, and brand merch concept. Designed to give Charlotte FC a second signature fan moment that belongs uniquely to the club and city.
